HOOK’D LLC
PRIVACY POLICY
Effective Date: November 6, 2026
Introduction
HOOK’D LLC, a Tennessee limited liability company (“HOOK’D,” “Company,” “we,” “our,” or “us”), respects the privacy of individuals who visit our website, register for membership, or otherwise engage with our matchmaking services.
This Privacy Policy explains how we collect, use, maintain, protect, and disclose personal information when you visit our website, create a member profile, communicate with us, or participate in our matchmaking services.
HOOK’D provides personalized matchmaking services designed to facilitate meaningful introductions between individuals based on personal preferences, interests, relationship goals, and compatibility considerations.
As part of providing these services, we collect and maintain personal information that helps us understand our members and facilitate appropriate introductions. We use Honeybee (https://www.withhoneybee.com/), a third-party customer relationship management (CRM) platform designed specifically for the matchmaking industry, to assist with managing member information and communications.
Please read this Privacy Policy carefully to understand our practices regarding your personal information. By accessing or using our website or services, you acknowledge that you have read and understand this Privacy Policy.
This Privacy Policy may be updated periodically, as described in the section entitled “Changes to This Privacy Policy.”
1. Scope of This Privacy Policy
This Privacy Policy applies to information collected by HOOK’D through:
Our website and online registration forms.
Member profiles and matchmaking applications.
Communications between you and HOOK’D, including communications administered through our CRM platform.
Information you voluntarily provide during the matchmaking process.
Other online or offline interactions directly related to our services.
This Privacy Policy does not govern the independent privacy practices of third-party websites, applications, or service providers that may be linked to or accessible through our website.
Your use of third-party services may be subject to separate privacy policies and terms established by those providers.
2. Information We Collect About You
We may collect several categories of information from and about individuals who visit our website, register as members, or participate in our matchmaking services.
The information we collect depends on the nature of your interaction with HOOK’D and the services you request.
2.1 Personal Identification and Contact Information
This may include:
Full name.
Email address.
Telephone number.
Mailing address, if provided.
Date of birth or age.
General geographic location.
Other information necessary to establish and maintain your member profile.
2.2 Profile and Matchmaking Information
Because HOOK’D provides personalized matchmaking services, we may collect information relevant to your personality, interests, lifestyle, preferences, and relationship goals.
This information may include:
Profile photographs and other images you voluntarily submit.
Personal interests, hobbies, and lifestyle preferences.
Relationship goals and expectations.
Dating preferences and compatibility criteria.
Information about your personality and communication style.
General background and personal history voluntarily provided by you.
Preferences regarding potential matches.
Feedback concerning introductions and matchmaking experiences.
This information allows us to evaluate member profiles individually and identify potential compatibility between members.
2.3 Sensitive Personal Information
Some information voluntarily provided during the matchmaking process may be considered sensitive personal information under applicable privacy laws.
Depending on the information you choose to disclose, this may include:
Sexual orientation or information concerning your romantic preferences.
Religious or philosophical beliefs.
Racial or ethnic background.
Other personal characteristics relevant to your matchmaking preferences.
We collect or process sensitive personal information only when reasonably necessary for the purposes of providing our services and as permitted by applicable law. Where required, we will obtain your consent before processing such information.
You are not required to provide sensitive personal information unless it is necessary for a particular service or you voluntarily choose to disclose it as part of your profile.
2.4 Communications and Correspondence
We may maintain records of communications between you and HOOK’D, including:
Emails and other electronic correspondence.
Responses to registration questions and questionnaires.
Feedback regarding matchmaking introductions.
Questions, comments, and customer service inquiries.
Other communications relating to your membership or participation.
These records help us administer our services, respond to inquiries, and improve the matchmaking experience.
2.5 Technical and Usage Information
When you visit our website, certain information may be collected automatically, including:
Internet Protocol (IP) address.
Browser type and version.
Operating system.
Device type and identifiers.
Pages visited and browsing activity.
Date and time of website visits.
Referring website addresses.
Other diagnostic and technical information.
This information helps us maintain website functionality, monitor performance, identify technical issues, and improve the user experience.
2.6 Payment Information
At the time of this Privacy Policy's publication, HOOK’D offers free-tier memberships and does not currently collect recurring membership payments.
If paid memberships, premium services, or subscription offerings are introduced in the future, we may collect payment-related information necessary to process transactions and administer those services.
Such information may include billing names, billing addresses, transaction records, and payment information processed through third-party payment providers.
Any future payment-related data collection will be subject to this Privacy Policy and any additional disclosures provided at the time of enrollment.
3. How We Collect Your Information
We collect personal information through several methods.
3.1 Information You Provide Directly
We collect information when you:
Register for membership or submit an application.
Complete a profile or matchmaking questionnaire.
Upload photographs or other materials.
Communicate with HOOK’D representatives.
Respond to questions or provide feedback.
Request information about our services.
Participate in matchmaking introductions or related activities.
You are responsible for ensuring that information you provide is accurate and current.
3.2 Information Collected Automatically
As you interact with our website, we may automatically collect certain technical and usage information through cookies, server logs, and similar technologies.
This information helps us understand how visitors interact with our website and allows us to improve website functionality and performance.
3.3 Information Obtained from Other Sources
In certain circumstances, we may obtain limited information from publicly available sources, social media platforms, or other third-party sources when reasonably relevant to administering our services or responding to inquiries.
Any such collection will be subject to applicable law and the purposes described in this Privacy Policy.
4. How We Use Your Information
HOOK’D uses personal information primarily to provide, administer, and improve its matchmaking services.
We may use information collected about you for the following purposes:
4.1 Providing Matchmaking Services
Creating and maintaining your member profile.
Reviewing submitted profiles individually.
Understanding your personal preferences, interests, and relationship goals.
Evaluating potential compatibility with other members.
Identifying potential introductions.
Facilitating communication between members when appropriate.
Administering and coordinating matchmaking activities.
4.2 Member Communications
Responding to inquiries and requests.
Providing membership-related updates.
Communicating regarding potential introductions.
Requesting feedback about matchmaking experiences.
Providing information about changes to our services or policies.
4.3 Business Administration
Maintaining member records.
Managing our CRM and related business systems.
Monitoring and improving our services.
Maintaining website functionality.
Preventing fraudulent activity and misuse of our services.
Addressing technical issues and customer support requests.
4.4 Marketing and Promotional Communications
We may use contact information to provide information about HOOK’D services, new offerings, events, or promotional opportunities.
Where required by applicable law, we will obtain your consent before sending marketing communications.
You may opt out of marketing emails by following the unsubscribe instructions included in the communication or contacting us directly.
Opting out of promotional communications will not prevent us from sending necessary service-related communications concerning your membership or interactions with HOOK’D.
4.5 Legal and Regulatory Compliance
We may process personal information when necessary to:
Comply with applicable laws and regulations.
Respond to lawful requests from government authorities.
Enforce our Terms and Conditions and other agreements.
Protect the rights, property, and safety of HOOK’D, our members, and other individuals.
Establish, exercise, or defend legal claims.
We will not use personal information for purposes materially different from those described in this Privacy Policy without providing appropriate notice or obtaining consent when required.
5. Honeybee CRM and Third-Party Service Providers
HOOK’D currently uses Honeybee (https://www.withhoneybee.com/) as its customer relationship management (CRM) platform.
Honeybee is a third-party platform designed specifically for the matchmaking industry and provides tools that support the administration of member information, matchmaking activities, profile management, and communications.
We may use Honeybee to:
Maintain and organize member profiles.
Store and manage information submitted during registration.
Track member preferences and relationship goals.
Organize information relevant to potential matches.
Manage communications with members.
Coordinate matchmaking activities and introductions.
Maintain records of member interactions and feedback.
Information submitted to HOOK’D may therefore be stored, processed, or otherwise handled through Honeybee's platform in connection with our business operations.
Honeybee operates independently as a third-party service provider and maintains its own Privacy Policy governing its platform and services.
You may review Honeybee's Privacy Policy here:
https://www.withhoneybee.com/privacy-policy
HOOK’D does not control the independent operations or privacy practices of Honeybee. However, we expect our service providers to handle information in a manner consistent with their contractual obligations and applicable privacy laws.
We may also engage other third-party service providers to assist with website hosting, email communications, analytics, payment processing, technical support, and other business operations.
We seek to limit access to personal information to service providers and personnel who require it to perform their assigned functions.
6. Sharing and Disclosure of Personal Information
HOOK’D does not sell or rent members' personal information to third parties.
We may disclose personal information in the following circumstances:
6.1 Service Providers and Contractors
We may share information with trusted third-party service providers who assist us in operating our business, including:
Honeybee, our CRM provider.
Website hosting and technology providers.
Email and communications service providers.
Payment processors, if applicable in the future.
Analytics and website performance providers.
Professional advisors, including attorneys and accountants.
These providers may access or process information only as reasonably necessary to provide their services to HOOK’D, subject to applicable contractual and legal requirements.
6.2 Matchmaking Introductions
Because our business involves introducing individuals to one another, certain member information may be shared with another member when reasonably necessary to facilitate a potential introduction.
For example, this may include selected profile information, photographs, interests, and general compatibility information.
We seek to limit the information shared to what is appropriate for the intended introduction.
We do not intend to disclose private correspondence, internal matchmaking notes, or other confidential information without an appropriate business purpose or authorization.
6.3 Legal Requirements
We may disclose personal information when required or permitted by applicable law, including:
In response to a subpoena, court order, or other lawful legal process.
To comply with government or regulatory requests.
To enforce our Terms and Conditions.
To protect against fraud, unlawful activity, or potential harm.
To protect the rights, property, or safety of HOOK’D, its members, or others.
6.4 Business Transfers
If HOOK’D undergoes a merger, acquisition, restructuring, financing, sale of assets, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable privacy laws.
6.5 With Your Consent
We may disclose information for other purposes when you have provided your consent or otherwise authorized the disclosure.
7. Profile Screening and Background Checks
HOOK’D individually reviews member profiles and information submitted during the registration and matchmaking process.
This review is intended to assess profile suitability and potential compatibility with other members.
However, HOOK’D does not conduct criminal background checks, formal identity verification, employment verification, financial checks, or other formal background investigations.
We do not independently verify all information submitted by members.
Accordingly, information contained in a member profile should not be interpreted as having been independently authenticated or verified by HOOK’D.
Members should exercise their own judgment and take appropriate precautions when communicating with or meeting other individuals.
HOOK’D makes no representation or guarantee concerning the accuracy, identity, personal history, or conduct of any member.
8. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to improve functionality, analyze website usage, and enhance the visitor experience.
Cookies are small text files stored on your device when you visit a website.
Depending on the technologies implemented on our website, these may include:
Essential Cookies: Necessary for basic website functionality and security.
Performance and Analytics Cookies: Help us understand website traffic, visitor behavior, and website performance.
Functionality Cookies: Remember preferences and improve website usability.
Marketing Cookies: May be used to support advertising, marketing measurement, or promotional activities.
You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
Where required by applicable law, we will provide appropriate notice and obtain consent before using non-essential cookies or tracking technologies.
9. Communications and SMS Messaging
HOOK’D currently uses Honeybee as its CRM platform to manage member information and communications.
Member communications may include service-related emails and other electronic communications supported by our CRM platform.
HOOK’D does not currently use SMS text messaging for member communications or operate SMS marketing or text-message notification campaigns.
We do not currently collect SMS marketing opt-in information or send promotional text messages.
If our communication practices change in the future, we will update this Privacy Policy and implement any required consent and opt-out procedures.
Members may opt out of marketing emails by following the unsubscribe instructions provided in those communications.
Service-related communications necessary to administer a member's participation may continue as appropriate.
10. Data Security
HOOK’D takes reasonable steps to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.
We implement appropriate administrative, technical, and organizational safeguards designed to protect information maintained through our business operations and third-party service providers.
These measures may include:
Limiting access to personal information to authorized personnel.
Using third-party service providers with appropriate security practices.
Maintaining reasonable safeguards for electronic information.
Taking steps to protect member records and communications.
Reviewing our information-handling practices periodically.
However, no method of electronic transmission, internet storage, or information security can be guaranteed to be completely secure.
Although we make reasonable efforts to protect your personal information, we cannot guarantee absolute security. Any transmission of information through the internet is undertaken at your own risk.
11. Data Retention
HOOK’D retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods may depend on:
Whether you maintain an active member profile.
The nature of the information collected.
The purpose for which the information was obtained.
Whether information is necessary for ongoing matchmaking services.
Applicable legal, accounting, or regulatory requirements.
The need to resolve disputes or enforce agreements.
When personal information is no longer reasonably necessary for the purposes for which it was collected, we will take reasonable steps to delete, anonymize, or otherwise securely dispose of it, subject to applicable legal obligations and legitimate business requirements.
Please note that information stored by third-party providers, including Honeybee, may also be subject to their respective retention and deletion practices.
12. Your Privacy Rights
Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.
These rights may include:
Right to Access: Request confirmation of whether we process your personal information and obtain access to that information.
Right to Correction: Request correction of inaccurate or incomplete personal information.
Right to Deletion: Request deletion of personal information, subject to applicable legal exceptions.
Right to Data Portability: Request a copy of certain personal information in a portable format.
Right to Opt Out: Where applicable, opt out of the sale of personal information, targeted advertising, or certain profiling activities.
Right to Withdraw Consent: Withdraw consent where processing is based on consent.
These rights may vary depending on your jurisdiction and may be subject to certain limitations or exceptions.
12.1 Tennessee Residents
Tennessee residents may have certain privacy rights under the Tennessee Information Protection Act (TIPA), where the law applies to the business and processing activity.
These rights may include:
Confirming whether personal information is being processed.
Accessing personal information.
Requesting correction of inaccuracies.
Requesting deletion of personal information.
Obtaining a portable copy of personal information.
Opting out of certain processing activities, including targeted advertising, the sale of personal information, and certain profiling.
TIPA applies only to businesses meeting the statutory applicability requirements.
Where applicable, HOOK’D will honor requests in accordance with TIPA and other relevant privacy laws.
12.2 California Residents
If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the CCPA), where applicable.
These rights may include:
Requesting information about the categories and specific pieces of personal information collected.
Requesting information about the purposes for which personal information is used.
Requesting deletion or correction of personal information.
Requesting information about categories of third parties with whom personal information is shared.
Opting out of the sale or sharing of personal information, where applicable.
Exercising privacy rights without unlawful discrimination.
HOOK’D does not sell or rent personal information to third parties.
12.3 Other State and International Residents
Residents of other U.S. states or foreign jurisdictions may have additional privacy rights under applicable laws, including the General Data Protection Regulation (GDPR) where applicable.
We will consider and respond to privacy requests in accordance with the laws applicable to the individual and the nature of the information involved.
13. Exercising Your Privacy Rights
To submit a request regarding your personal information, including a request to access, correct, or delete information, please contact HOOK’D using the contact information provided at the end of this Privacy Policy.
When submitting a request, please provide sufficient information for us to identify you and locate the relevant records.
We may request additional information to verify your identity before processing certain requests.
We will respond within the timeframes required by applicable law.
Certain requests may be denied or limited where permitted by law, including when information must be retained to comply with legal obligations, resolve disputes, maintain security, or fulfill legitimate business purposes.
Where required by applicable law, we will provide information concerning any available appeal process if we deny a privacy request.
14. Children's Privacy
HOOK’D's website and matchmaking services are intended exclusively for individuals eighteen (18) years of age and older.
We do not knowingly collect, solicit, or maintain personal information from individuals under eighteen (18) years of age.
Individuals under eighteen (18) are not eligible to register for membership or participate in our matchmaking services.
If we discover that we have collected personal information from an individual under eighteen without appropriate legal authorization, we will take reasonable steps to delete that information.
If you believe that an individual under eighteen has provided personal information to HOOK’D, please contact us using the information provided below.
15. Third-Party Websites and Services
Our website or communications may contain links to third-party websites, applications, or services.
These third parties operate independently of HOOK’D and may maintain their own privacy policies and information-handling practices.
We are not responsible for the content, security, or privacy practices of third-party websites or services.
We encourage you to review the applicable privacy policies before providing personal information to any third-party provider.
For additional information about Honeybee's privacy practices, please visit:
https://www.withhoneybee.com/privacy-policy
16. International Data Transfers
HOOK’D is based in Tennessee, United States, and primarily provides services to individuals within the United States.
If you access our website or services from outside the United States, you acknowledge that your information may be transferred to, stored in, and processed within the United States or other jurisdictions where our service providers operate.
Privacy laws in those jurisdictions may differ from the laws in your country of residence.
Where required by applicable law, we will take appropriate measures to protect personal information transferred internationally.
17. Changes to This Privacy Policy
HOOK’D reserves the right to modify or update this Privacy Policy from time to time.
Changes may be necessary to reflect:
Changes in applicable privacy laws or regulations.
Changes to our business practices.
The introduction of new matchmaking services or membership options.
Changes to our CRM platform or other service providers.
Changes in how we collect, use, or disclose personal information.
Any updated version will be posted on our website with a revised Effective Date.
If material changes are made to our information-handling practices, we may provide additional notice through our website or other reasonable communication methods.
Your continued use of our website or services following the posting of an updated Privacy Policy constitutes acknowledgment of the revised policy, subject to any additional consent requirements imposed by applicable law.
We encourage members and website visitors to review this Privacy Policy periodically.
18. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or HOOK’D's privacy practices, please contact us using the information below.
HOOK’D LLC
State of Formation: Tennessee
Website: https://hookd.date
Email: inquiries@hookd.date
Business Address: 106 Shorecrest Circle, Hendersonville, TN 37075
CRM Provider:
Honeybee
Website: https://www.withhoneybee.com/
Privacy Policy: https://www.withhoneybee.com/privacy-policy
We welcome questions and requests regarding the collection, use, storage, and protection of your personal information.